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“I've had the great privilege of working with Martin at various points in my career, across different geographies, cultures, and categories. His ability to bring simplicity and precision to insights grounded in commercial opportunities is remarkable. He is a deeply thoughtful and intelligent partner, an invaluable addition to any brain trust.”

Clay Mills, Senior Director, Apple

“Martin and I worked together at Wieden+Kennedy where he led strategy for the agency and its clients. I’ve never worked with a brand strategist before or since who is as insightful and visionary as Martin. Without exception, in every company Martin looks at he can find strategies to add value to the brand. And in every conversation with an executive or marketing leader, he will share inspiration to help them in their work. I am immensely grateful that I had the good fortune to work with and learn from Martin.”

Blake Harrop, Head of Image and Communications, Louis Vuitton

“As Chief Creative Officer of Wieden+Kennedy Amsterdam, I had the distinct pleasure of sitting next to Martin Weigel for the best part of 12 years at W+K. It is no coincidence that they were also the best and most successful years of my career. Beyond the daily joy of getting to talk to him about life, business, and a brilliant perspective on pretty much any topic, Martin was the intellectual engine room of W+K and critical to our new business success. Martin is the greatest kind of planner, never satisfied until he has created a strategic platform that is true and insightful for a brand and even more importantly, a genuinely useful and inspiring launching pad for fresh creative ideas. Over the years he did this for us over and over again for the biggest brands in the world, and the great, award-winning work that we got to make was a direct result of his simple, yet powerful insights. It also helps that Martin is a wonderful creative thinker and exceptional writer and storyteller in his own right. Because he thinks like a creative, he illuminates the path for great creative ideas. If Planet Earth was an account up for review, and I could pick one planner to help me win the pitch, it would be the smart, funny, caring, deep-thinking guy seated to my right all those years”

Eric Quennoy, founder, Sometimes

“Martin has read all the books you wish you were disciplined enough to open, thought of all the big ideas you one day hoped to think, and written all the strategies you aspire to author. In short, he is your MVP. If you want to turbocharge your marketing and brand efforts, land company and culture defining ideas and have a walking cultural encyclopedia of references by your side, then you’d be wise to have him on your team. He is simply one of the great strategic and creative brains in our industry.”

Emma Wiseman, Senior Director, Brand, Spotify

"Martin really helped us when we were looking for a new direction for the brand platform. He has a way of bringing you in to the process, making you feel part of it, getting to the marrow of the challenge and finding a way to articulate solutions so that all in the room nod in unison, and buy in. Loved working with him"

Richard Green, Vice President Brand, Media and Communications, Miele

“Martin’s strategic thinking goes beyond the industry of advertising into business strategy, societal needs, real human understanding and downright visionary thinking which absolutely does and should make you feel nervous with excitement. You, all of you, should pick up the phone immediately and do whatever you can to get a piece of this man’s brain on your challenges. Run, he’ll be busy as anything in no time!”

Clare Pickens, CEO Leo Burnett Australia

“Martin is a razor-sharp catalyst for change. His strategic brilliance lies in his ability to uncover a brand's hidden potential and most compelling opportunities. Through his deep collaboration with our cross-functional teams, he brought clarity, insight, and creative inspiration to what we are building. If you want to ship truly transformative ideas, then Martin is the strategist you need. He sees blue sky, pushes for courage, and leads with empathy.”

Chris Villarreal, Senior Director, Global Marketing for Wearables, Meta



“You have two options when hiring a strategy partner. Martin. Or, someone who was very likely trained on everything Martin has contributed to the field. Both good options, but when you get a chance to play with Michael Jordan, take it.”

Dave Kauffman, Global Marketing for VR and the Metaverse, Meta


“Martin thinks deeply, writes beautifully, and is dedicated to finding and expressing the truth. For nearly four years, from conception to distribution, we partnered to bring big ideas to life. He’s curious, candid and collaborative - and above all, a very fun person to solve problems with.”

Dani Pak, Chief Marketing Officer, Fyrn

How can I help?

martin@emdub.co

P.S. I write here, occasionally: martinweigel.org

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